Could a bespoke duvet transform your sleep? Ava Innes, as featured in

Inès Cross from How To Spend It by The Financial Times talks to Ava Innes founder and creator, Joan Johnston.

Can a bespoke duvet change your life? HTSI go in search of the ultimate duvet, and discover the natural wonders of cashmere guard hair filled duvets, made exclusively by Ava Innes.

Founded in 2019 by textiles specialist Joan Johnston, the Scottish brand makes its duvets from a blend of cashmere guard (the long, straight hairs of the goat, often left discarded) and British wool, which travels fewer than 200 miles in the UK (a tree is also planted with every order to offset overall carbon footprint). The result is comparable to a weighted blanket. “It offers a more comforting, cocooning feel as you sleep,” says Johnston, who adds that the company uses a patented layering technique of its unique fibre to ensure there are no cool spots, and an even filling across the body (from £346).

She cites temperature regulation as a health benefit of cashmere guard (thought to be a by-product of its high keratin count): a study by the brand in 2023 found that 78 per cent of menopausal women reported improved sleep when using it as a duvet filling. Cashmere guard is also anti-microbial and moisture-wicking. “Our fibres are quite dry, which helps repel bedbugs and mites.” But to support maintenance, she also encourages airing out the duvet once a week, or folding it over once lengthwise before you make the bed to allow any residual moisture – both inside the mattress and duvet – to escape.

“When considering a bespoke duvet a lot of people are driven by price, but you need to think that you spend about a third of your life in bed,” concludes Johnston. “A great night’s sleep keeps us going. If we wake up feeling fresh and ready to go, we can face all the challenges the world throws at us.”

Read the full article at HTSI, here.

Could a bespoke duvet transform your sleep? Ava Innes, as featured in the FT's How To Spend It

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