Discover the compelling evidence that points to a pioneering natural sleep solution in our patent protected luxury duvet.
Sleep is always front of mind for Ava Innes. It is the North Star that guides new development of our craft, and it underlines our commitment to consciously balance a gentle equilibrium of soothing rest with sustainable luxury.
Testing has been an incredible way for us to make the sleeping outcomes that so many of our customers are benefiting from tangible. Over the past few years, we’ve invested in a number of trials that sought to dig deeper into the experiences of our customers.
Here are some of our findings:
- 93% of customers report they are sleeping better under an Ava Innes cashmere guard duvet.
- In particular, those who suffered from overheating during the night experienced a much more temperature regulated sleep with an Ava Innes duvet.
- 78% of women experiencing the menopause, including several patients experiencing similar symptoms due to cancer treatment, reported improved sleep with an Ava Innes duvet.
- We are proudly rated 4.9/5 by customer reviews consistently since we founded in 2019.
A sleep success story
One customer independently went a step further, and very generously shared her sleep success story with us.
Since she had been suffering so badly with repeated disturbances during the night, she’d started tracking her sleep. Months of sleep data generated while using her feather down duvet painted an uncomfortable picture of restless nights, repeated disturbances, and no real stretches of deep REM sleep. On average, our customer was only getting 6 hours of broken sleep each night.
The picture changed entirely once she was sleeping under an Ava Innes duvet. Proving what we already knew our duvets had the capability to do, our customer’s sleep was transformed - with the data from the app to prove it. Our customer was now benefiting from an extra 2 hours of sleep each night, as well as now achieving deep REM sleep. Our customer tracked this for months, proving the sleep transformation was continuous.
This case study confirms what many of our customers tell us, they are sleeping longer, more soundly, and with reduced disturbances through the night.
Where do we go from here?
Our pioneering cashmere guard duvet filling still has secrets we’re eager to uncover. We’re working on unravelling them so we can ensure that this incredible natural fibre never goes overlooked again. In each step of the Ava Innes journey our instincts around cashmere guard hair have been validated. But we know we need to do more.
We are working towards wider sleep trials in 2025, this includes scientific research into the properties of cashmere guard hair and its links to ion regulation and absorption – supporting the body’s metabolic system to work at its most optimal level.
And we are honoured to be working closely with our customers on their feedback and sleep experiences, which we help shape each new development and iteration to our product.
If you struggle with temperature fluctuations at night and are interested in trialing an Ava Innes duvet for yourself, please visit this page to register . Please note the trial is now open to all, including those who are non-menopausal. Terms and conditions apply. https://www.avainnes.com/pages/menopause-trial
