Ava Innes talked to Zoë Phillimore for Ideal Home. Read the full article here.
Some bedding and bed linen can be eye-wateringly expensive. But it’s nice to have a little treat sometimes right? You might be wondering why the price varies so much between bed linens, and if luxury bedding is really worth it. Well, you’re in the right place.
As a sleep-product reviewer with almost three years of experience under my belt, I have the answers to a lot of your questions, such as where to buy bed linen and what the best bed linen and best bedding is.
As part of my research for this article, I also spoke to some industry experts from bedding brands and interior designers to get their inside intel into pricey bedding. They’ve spilled on what to look for in quality bedding so you know you’re getting the most for your money.
With over 20 years of experience in luxury textiles, Joan Johnston, founder of Ava Innes, gave the following advice:
‘Go back to basics. It all starts with the quality of the fibre. Absolutely we should be looking at natural fibres; cotton, bamboo, or linen,’ says Joan from Ava Innes.
‘Ultimately, you’ll know you’ve bought good quality when it can stand the sleep and wash test,’ says Ava Innes’ Joan. ‘Do your research. Know your fibres. And choose brands you trust.’
‘Where possible, touch it and feel it first so you know what you’re getting. And ideally choose 100% cotton,’ says Joan from Ava Innes.
How textiles are deemed 'luxury' or 'quality'
‘Thread count is what many look at and yet this can be quite confusing,’ says Joan Johnson, Founder at luxury bedding brand Ava Innes. ‘People consider the higher the thread count as key to quality, however this does not always equate. The yarn used in bedding can be spun as a single ply or as two ply which then leads to a thicker yarn and a much heavier sheet.'
‘With cotton it depends on the length of the stable fibre which is why Egyptian cotton is held in high regard and often priced higher. The longer the fibre in the thread the softer the sheets.’
The important details behind the price of bedding
‘Depending on where the bedlinen or bedding is manufactured will also affect the price of the bedding you choose,’ says Joan from Ava Innes. ‘A higher price will often indicate better quality standard practices, locally sourced materials, good working conditions for makers, and environmentally-friendly credentials.’
Read the full article in Ideal Home here.
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